(Senior) Online Marketing Analyst

Job description

We're looking for a motivated and driven (Senior) Online Marketing Analyst  who will help us shape our team, drive the company to the next level, and have the most direct influence on our success. You will be a part of the Digital Analytics and Commercial Insights department covering various business areas, and your main stakeholder will be the central Online Marketing team. You will also support a team of 40+ Online Marketing Managers that handle marketing campaigns in more than 30 countries. Learning, experimenting and collaboration is the heart and soul of our team. You will be supported by web- & app-analysts, business intelligence experts and data scientists.


Responsibilities:

  • Act as the main analytics expert regarding all online marketing topics
  • Shape up our reporting, ad hoc analysis and dashboarding capabilities, and support the online marketing managers’ projects concerning your area of expertise
  • Take part in marketing automation and data integration projects
  • Define and execute the strategy roadmap for online marketing analytics, specifically for online acquisition, retention and brand channels 
  • Based on your research you give recommendations on marketing budget, growth- and efficiency potentials, customer insights and competitive advantages by collecting, combining and leveraging large datasets from various sources 

Requirements

  • 3+ years of relevant experience working experience as a Marketing Manager, Marketing Analyst, Business Analyst, CRM Marketing Manager or equivalent 
  • Bachelor/Master's degree in International Business, Information Systems, Business Informatics, Statistics, Data Science or similar 
  • Strong SQL-skills and a good understanding of relational databases
  • Profound understanding of Marketing steering in various online and offline channels 
  • Quick comprehension, high affinity for numbers and feel for metrics and KPIs 
  • Attribution modeling, conversion rate, customer segments and customer acquisition cost should be familiar concepts
  • Working experience with tools such as Tableau, PowerBI or similar 
  • Know-how in Adobe Analytics, Google Analytics or similar
  • Experience in using Python for data analysis is a big plus
  • Fluent in English

What we are offering you:

    4 extra days of vacation.

    Flexibility first. Enter from 8 am to 10 am and organise yourself.

    🏠 Remote working flexibility

    📃 Full-time employment contract.

    🏬 Offices in the city center of Kraków. Modern working spaces with table tennis, foosball, pool table, board games, fresh fruit, beverages and company events.

    🏥 Benefit package: private medical care, Multisport, life insurance for all our employees.

    📖 Continuous development through internal and external training opportunities.

    🎤 Participate in the technology community through our meetups and conferences.

    ✏ English and German language courses.

    ☎️ Mobile phone.

    💲 Discount in our zooplus shop for all our employees.

    🤝 Referral program. You will receive a bonus by helping us finding the best talent.

    🌍 We encourage diversity, meet our motivated and friendly teammates from over 50 nationalities.