Direct Marketing Manager

Job description

The Direct Marketing Manager is responsible for planning, implementing and analysing newsletters, printed letters and other direct marketing activities, in order to improve repurchase rates and sales retention of customers.

  • Manual and automated newsletters planning, product selection, mailing creation, target group defining
  • Promoting special areas (loyalty tools, calendar, customer surveys) through direct marketing activities, including effectiveness analysis
  • Analysis of mailing KPIs and ongoing mailing optimization, A/B testing
  • Ongoing optimization of automated newsletter campaigns (zooplus & bitiba) incl. feedback to central team concerning concept
  • Adding / deleting new automated newsletter campaigns based on KPIs
  • Applying customer segmentation for targeted activities
  • Push notification setup and analysis
  • Print mailings (collaboration with graphic team, customer segmentation, contact with local printing house, results analysis)
  • Development of new elements / e-mailing concept with Content team (e.g. videos, content, images, promotion mechanism)
  • Monitoring best practice & introducing new ideas from other companies
  • Alignment with Logistics department & Customer Care and forecasting impact of activities
  • Alignment with other local DM-Managers / best practice sharing across countries
  • Updating central mailing plan


  • Technical expertise for CRM-tool
  • Analytical skillset e.g. optivo, Adobe, DnA Suite,
  • Communication skills
  • Commercial skills & creativity
  • Broad Marketing knowledge
  • Structured working approach
  • High level of detail
  • Creativity

What we are offering you

  • Chance to become a part of dynamically growing international company
  • Training opportunities and professional development
  • Motivated multi-cultural teams and enjoyable work atmosphere
  • English and German language courses on company premises
  • Benefit package (private medical care, Multisport)
  • Table tennis, foosball, fresh fruits and beverages, company events
  • Discount in zooplus shop
  • Central office location
  • Full time employment contract
  • Flexible working hours
  • And… 4 extra days off 😊